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Privacy Policy

Last updated: May 7, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from mypetyear.com (the "Site").

My Pet Year is operated by Paper Code Adrianna Błaszczyńska ("we", "us", or "our").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Photo Data

We temporarily process photos you upload to generate your order; photos are sent to AI service providers for generation only. We do not use your photos for AI training or advertising.

Images may be pets only, or—where the product is designed for itpets with identifiable adults 18+. You may submit such photos only if you are authorized to submit them and have consent (or another lawful basis) for any identifiable adult. Processing is for fulfillment under the retention rules in this Policy.

Retention: Photos and generated files are deleted 30 days after delivery (non-identifiable metadata may remain). Free previews: compressed copies and preview images are stored temporarily and deleted within the same 30-day window.

Transient copies: Images may exist briefly in memory, logs, or provider systems as needed to run, secure, or troubleshoot the service.

Uploads and automated checks

Rules depend on the product. Pet-focused flows may use automated checks (e.g. face detection) when people are not intended. Other products may allow people and pets; checks may differ. See Photo Data and our Terms of Service; mismatches may affect results and refunds.

AI Assistant Chat Data

When you use our AI Assistant chat feature, we store your conversation messages to improve our service and for quality analysis.

What we collect: Message content, timestamps, and your general location (country only, from IP address). We do not associate chat conversations with your personal identity or order history.

Data retention: Chat conversations are automatically deleted after 30 days of inactivity.

AI processing: Messages are sent to our AI service provider to generate responses. See our Terms of Service for AI Assistant usage guidelines.

Save for Later

When you use the Save for Later feature, we collect your email address to send you a link to restore your design and a reminder after 2 days if you have not completed your purchase.

Data retention: Save-for-later data (email and saved design state) is stored for up to 3 days, after which it is automatically deleted.

Manual Preview Adjustments

If you ask us to tweak a poster preview before checkout, we collect your email, your notes, and marketing consent. We save this preview for you so you can return to it and proceed with your purchase after changes.

Data retention: Session data is deleted after up to 5 days. Marketing consent lasts until you unsubscribe; support emails may be kept for normal records.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, email address, and payment information. For print orders, we also collect your shipping address (street address, city, state/province, postal code, and country) and phone number. You may optionally provide important details about your pet during checkout, which we review manually but cannot guarantee will be incorporated due to our automated generation process. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment, generating your product, arranging for shipping for print orders, and providing you with order confirmations and delivery links). Additionally, we use this Order Information to:

  • Communicate with you about your order
  • Screen orders for potential risk or fraud
  • Provide customer support

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).

Legal Basis (GDPR): We process your data under:

  • Contract: To fulfill orders and provide the Service
  • Legitimate Interests: Security, fraud prevention, service improvement
  • Legal Obligation: Tax and accounting requirements
  • Consent: For advertising and analytics cookies (Meta Pixel, Google Ads, Google Analytics), with your explicit consent

SHARING YOUR PERSONAL INFORMATION

We do not sell your personal data. We share your Personal Information with third parties to help us provide and improve the Service:

  • Stripe – payment processing
  • Vercel – hosting and analytics
  • AI service providers – product image generation and AI chat assistant
  • Neon – database hosting
  • Email services (Resend) – order confirmations, delivery links, and save-for-later emails
  • Trustpilot – review invitation emails (we share your email address with Trustpilot so they can send you a review request after delivery; see Trustpilot's privacy policy for how they process this data)
  • Print fulfillment partner – printing and shipping for print orders
  • Upstash – rate limiting
  • Meta (Facebook) – advertising measurement (only with your consent)
  • Google (Google Analytics) – analytics and site improvement (only with your consent)

Processors act under agreements. We disclose when law requires or to protect rights. Data may be processed in Poland, the United States, and elsewhere with safeguards (including Standard Contractual Clauses for UK/EEA transfers where applicable).

BEHAVIOURAL ADVERTISING

With your explicit consent, we use Meta (Facebook) Pixel, Google Ads, and Google Analytics (GA4) to measure the effectiveness of our advertising campaigns and to understand how visitors use the Site. This involves tracking page visits and purchase conversions, using cookies to recognize returning visitors, and sharing data with Meta and Google for ad optimization.

We do not use advertising or analytics tracking until you accept cookies. If you accept, we may use cookies and share data with Meta and Google to measure how the site is used and how our ads perform. If you decline or later withdraw consent, we only send your choice to Google, and we do not use these cookies or send tracking or event data for your visit. You can change your preference at any time. For how Google uses data, see privacy.google.com.

You can opt out of targeted advertising by visiting:

  • Facebook: facebook.com/settings/?tab=ads
  • Google Ads: adssettings.google.com
  • Google Analytics: tools.google.com/dlpage/gaoptout
  • Digital Advertising Alliance: optout.aboutads.info

We also use Vercel Analytics to understand how visitors use our Site. This is based on our legitimate interest in improving the Service and does not require consent. Google Analytics is used for similar purposes (understanding how visitors use the Site) with your consent.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS (UK, EEA, AND SWITZERLAND)

Residents of the UK, EEA, or Switzerland may access, correct, delete, receive portability of, or restrict/object to processing. Contact support@mypetyear.com (typically 30 days). Complaints: your local supervisory authority. International transfers: see Sharing your personal information.

UNITED STATES (INCLUDING CALIFORNIA)

For U.S. visitors and customers (CCPA/CPRA for California): We do not sell personal information for money. Sharing for advertising or analytics may occur if you accept non-essential cookies—use our cookie controls and Behavioural advertising above to opt out.

  • Categories (examples, last 12 months): Identifiers; commercial; internet activity; approximate location from IP; photos you upload; limited inferences.
  • Rights: Know, delete, correct, opt out of sale/sharing, limit sensitive personal information where applicable, non-discrimination—subject to verification and law.
  • Requests: Email support@mypetyear.com with your state. Authorized agents accepted with proof. Shine the Light (CA §1798.83): We do not disclose to third parties for their direct marketing in a way that triggers annual notice; we will update this Policy if that changes.
  • California—consumers under 16 (CPRA): We do not sell or share personal information of consumers we know are under 16 for cross-context behavioral advertising without the opt-in or parental consent required by law. Other states (e.g. CO, CT, VA): Contact us with your state for applicable rights.

CANADA, AUSTRALIA, AND OTHER COUNTRIES

Canada: PIPEDA and provincial laws may apply. Access, correction, withdraw consent where allowed, complaints (OPC: https://www.priv.gc.ca; Quebec CAI: https://www.cai.gouv.qc.ca where relevant).

Australia: APPs apply. Access/correction via support@mypetyear.com; OAIC: https://www.oaic.gov.au. Overseas disclosures use reasonable steps under this Policy.

Other countries: Mandatory local laws may apply—email support@mypetyear.com with your country.

DATA RETENTION

Photos and outputs: See Photo Data (30 days after delivery, then deletion; previews similarly).

Orders: We keep Order Information as needed for service and legal/tax retention. Deletion requests: support@mypetyear.com.

MINORS

The Site is not for under-18s; we delete data we learn was collected from a child. Where people may appear in uploads or output, do not depict minors as human subjects; you need rights and consent for any adult shown.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

📧 support@mypetyear.com

Data Controller: Paper Code Adrianna Błaszczyńska, Poland